Field Capture Now Generally Available: 5 Industries Transforming Mobile Content Workflows
Orisium announces general availability of Field Capture with proven success across marketing, sports sponsorship, sales, construction, and corporate communications.
Orisium is thrilled to announce the general availability of Field Capture, our revolutionary mobile capture application that replaces the default phone camera with a corporate-ready tool delivering content instantly to cloud-based servers. Following extensive beta testing with Fortune 500 enterprises, Field Capture is now available to all organizations seeking to eliminate the friction between mobile content capture and corporate availability. Early adopters across five key industries are already seeing transformative results.
1. Marketing Teams: Melbourne to Sydney in Seconds
Global marketing organizations face a persistent challenge: content captured at events, activations, and photoshoots often takes days to reach the teams that need it. A marketing coordinator filming a product launch in Melbourne traditionally had to wait until returning to the office, then manually upload and share content with headquarters in Sydney.
With Field Capture, that same content is available at Sydney headquarters within seconds of capture. Marketing teams can review footage in real time, provide immediate feedback, and begin post-production work while the event is still happening. Social media teams can publish behind-the-scenes content to capitalize on event momentum. Campaign managers have visibility into all captured assets from a centralized dashboard, eliminating the scramble to collect materials from individual phones and cameras after an event concludes.
2. Sports Sponsorship: Instant Activation Delivery
Sponsors invest significantly in athlete and team partnerships, expecting regular content that showcases their brand in authentic settings. Traditionally, sponsored athletes capture content on personal devices, then upload and send links when time permits, often days or weeks later. This delay frustrates sponsors and reduces the value of sponsorship investments.
Field Capture transforms sponsorship activation by delivering content to sponsors instantly. When a sponsored athlete films training footage, product usage, or lifestyle content, the material is available to the sponsor's marketing team within seconds. Sponsors gain real-time visibility into activation deliverables, athletes fulfill obligations without manual upload hassle, and both parties benefit from timely content that can be deployed while moments are still relevant.
3. Sales Teams: Visual Proof from the Field
Sales representatives regularly capture product demonstrations, customer testimonials, and installation photos that never reach the broader organization. This visual evidence could support proposals, train new representatives, and provide marketing with authentic customer content, but it remains trapped on individual devices.
Field Capture ensures that every photo and video captured by sales teams flows automatically into the corporate content management system. A representative filming a successful installation in Perth has that content available to the proposal team in Brisbane immediately. Sales leadership can monitor field activity through a visual lens. Marketing teams gain access to a steady stream of authentic customer content without chasing individual representatives for materials.
4. Construction and Engineering: Real-Time Project Documentation
Construction projects generate thousands of photos documenting progress, safety compliance, quality issues, and as-built conditions. Site teams capture this content but face challenges getting it to project managers, clients, and compliance teams in a timely and organized manner.
Field Capture enables real-time project visibility for all stakeholders. Photos captured on site are immediately available in the project's central repository, automatically tagged with location data and timestamps. Project managers can review progress without waiting for site reports. Clients have direct access to visual documentation of their investment. Safety teams can review conditions across multiple sites from a central dashboard. The result is faster decision-making, improved compliance, and better communication throughout the project lifecycle.
5. Corporate Communications: Distributed Content Collection
Large organizations struggle to collect visual content from distributed locations for internal communications, annual reports, and corporate events. Communications teams often resort to expensive photo shoots when authentic employee-generated content would be more compelling and cost-effective.
Field Capture empowers employees across the organization to contribute visual content effortlessly. A team celebration in the London office, a volunteer day in Singapore, or a product milestone in the factory is all captured and available to communications teams instantly. Organizations build rich visual libraries of authentic content that reflects their culture and operations. Communications teams can curate from a steady stream of material rather than scrambling to organize photo shoots.
Getting Started
Field Capture is available immediately to all Orisium DAM customers. The app is deployed through standard enterprise mobility management platforms for iOS and Android devices. Contact your Orisium account team to add Field Capture to your subscription, or reach out to our sales team for a demonstration of how instant mobile content delivery can transform your organization's workflows.